Future Design, 7 Week Sprint with UX + Design Thinking | Preface

FUTURE DESIGN

7 Week Sprint with UX + Design Thinking

A practical Human-Centred Design training to empower individual impact & enterprise innovations for the AI generation.

Are you safe in your job? Technologies increasingly replace traditional job skills; executives estimate that 40% of their workforce will need to reskill due to implementing AI and automation over the next 3 years (source: IBM Institute for Business Value).

Created to help you thrive in these imminent changes, you are taught by Michael Tam, IBM Global Design Principal. Learn the essential skills that drive business transformations - Critical Thinking, User Research & Experience Design, Storytelling, and much more. Embrace a new way to THINK and problem-solve real business briefs with direct client interactions. This hands-on learning experience was created for those eager to design their own future.

Key Learnings

Unlock Your Future

This program empowers you to transform your career by mastering human-centred design (HCD) and emerging technologies. In an AI-accelerated world, HCD skills are in high demand across industries. By enrolling, you'll gain the expertise needed to drive innovation, making yourself invaluable to employers and opening doors to exciting career opportunities. Whether you're looking to pivot your career or enhance your existing skills, this program equips you to design a future full of possibilities.

Learn from Visionaries

Our program brings together a team of renowned design leaders, industry pioneers, and experienced ‘learning facilitators’. You'll have the opportunity to collaborate directly with these experts, gaining insights into the latest industry trends and design methodologies. Through rapid ideation, prototyping, and panel discussions, you'll receive firsthand knowledge that goes beyond textbooks and online tutorials. This exposure to industry visionaries ensures you're learning from the best to become the best.

Join Our Graduates' Success Story

Our community has witnessed remarkable career transformations and breakthroughs in their industries after completing this program. By enrolling, you become part of our ever-growing alumni community, connecting with professionals who share your passion for design and innovation. Our program doesn't just end with graduation; it opens doors to ongoing networking opportunities, industry partnerships, and a supportive community of change-making enthusiasts committed to your success.

Instructor

Michael Tam

Global Design Principal

IBM

Michael is a time traveller. A recognized design leader, Michael brings 15+ years of expertise in blending deep design craft with the delivery of commercial success to drive experience-led enterprise transformation for clients across all time zones. Michael's passion for design goes beyond his work; he spends his free time teaching and mentoring others to help them unleash their creativity to design a better world.

Having spent half his life in New Zealand and done over a decade of storytelling for brands, Michael now lives every day like a prototype.

Program Outline

Week 1: Introduction to Future Design

Define Human-centred Design (HCD), and its many different facets
Understand the importance of HCD in the AI-accelerated future
Enterprise Design Thinking Essentials

Week 2: Career Design and Inspirations

Apply HCD to design a more fulfilling career
Engage with design leaders for ideation and prototyping
Gain insights into industry trends and leader perspectives

Week 3: Business Design and Critical Thinking

Explore the convergence of design, business, and technology
Work on Sponsored Brief, manage stakeholders, and build a Lean Canvas
Learn to define and articulate problems

Week 4: User Research

Practice empathy through guided conversation techniques
Dive deep into user research methods, including usability testing
Learn to form your point of view with research data

Week 5: UX to UI Transition and AI

Transform ideas into tangible designs through low-fi wireframing
Learn UI design basics and industry trends
Explore the possibilities of AI and generative AI in business
Prompting techniques for UX design

Week 6: AI-enhanced Design Craft

Learn practical design skills like using Figma, leveraging design systems, and UX writing
Design with gen. AI tools like Midjourney
Learn how presentation is a craft

Week 7: Storytelling and Graduation

Master the art of persuasive storytelling
Participate in final project playbacks
Network with guest judges, brief sponsors, and the design alumni community at graduation

Our students

Shirley Lam

Digital Marketing Comm. Lead

Stryker APAC

"I signed up for Michael's course because of his wealth of real-world experiences working with different enterprises as a consultant. I was also intrigued by how IBM uses design thinking to approach projects and establish partnerships. Michael’s teaching went beyond mere design thinking, it was an integration of design thinking and a soft skills to address real business challenges effectively."

Lindsay Lan

Snr. Landscape Designer + PM

Adrian L. Norman Ltd

"Michael turned complex concepts in a clear and engaging manner. The class fostered a collaborative and inclusive environment, encouraging active participation and discussions among us as students from all walks of life. With assistance from learning facilitators, I was able to ask questions whenever I need help in class. Final hands-on project allowed me to apply the knowledge gained and develop a real-world case in portfolio to showcase my abilities."

Timothy Chan

Lead Generation Snr. Associates

ex-Carousell

"I continue to work in a similar domain after participating in the course where I can apply the framework I learned in the program to run meetings with stakeholders and my teammates. They all find my sessions much more efficient and engaging. There are two frameworks I regularly use: "Hopes and Fears" and "Feedback Grid," both of which I learned during the course. "Hopes and Fears" help me understand if there will be any potential pushback or issues from stakeholders when launching something new. Our team always receives constructive feedback from teammates and stakeholders when running a retrospective session using the "Feedback Grid." I want to emphasize that you may not be able to apply everything you learn from the course directly to the workplace. However, there are always two to three things that can be used, and they can have a significant impact on your work."

Joey Ho

UX Researcher

Cathay Pacific

"The biggest takeaway for me was to never underestimate my worth. Our diverse backgrounds and experiences make us unique and add value to any company. I also learned the importance of maintaining a positive attitude, constantly iterating, and striving to improve my designs and portfolio. Michael provided invaluable guidance and advice, particularly during the challenging process of pivoting and breaking into a new career. Additionally, I learned the importance of having a point of view and confidently sharing it. Our diverse backgrounds give us a unique perspective that can bring immense value to the table."

Christy Fan

Digital Product Designer

HSBC

"The experience was fruitful. It gave me comprehensive learning from Design thinking, real-world projects, stakeholder management to storytelling. It’s not only about learning some theory but also gives us a taste of how to balance stakeholder expectations and convince them with our best preparation. The biggest takeaway is I learnt how to challenge and rethink a problem before developing a solution. It is a prominent mindset that enables me to create experiences that bring value to people."

Graduates working at

Class Schedules

Class 1

Date: January 16, 2024 (TUE)

Time: 7:00 PM - 10:00 PM

Class 2

Date: January 20, 2024 (SAT)

Time: 2:00 PM - 5:00 PM

Class 3

Date: January 23, 2024 (TUE)

Time: 7:00 PM - 10:00 PM

Class 4

Date: January 27, 2024 (SAT)

Time: 2:00 PM - 5:00 PM

Class 5

Date: January 30, 2024 (TUE)

Time: 7:00 PM - 10:00 PM

Class 6

Date: February 3, 2024 (SAT)

Time: 2:00 PM - 5:00 PM

Class 7

Date: February 6, 2024 (TUE)

Time: 7:00 PM - 10:00 PM

Class 8

Date: February 17, 2024 (SAT)

Time: 2:00 PM - 5:00 PM

Class 9

Date: February 20, 2024 (TUE)

Time: 7:00 PM - 10:00 PM

Class 10

Date: February 24, 2024 (SAT)

Time: 2:00 PM - 5:00 PM

Class 11

Date: February 27, 2024 (TUE)

Time: 7:00 PM - 10:00 PM

Class 12

Date: March 2, 2024 (SAT)

Time: 2:00 PM - 5:00 PM

Class 13

Date: March 5, 2024 (TUE)

Time: 7:00 PM - 10:00 PM

Class 14

Date: March 9, 2024 (SAT)

Time: 2:00 PM - 5:00 PM

Ready to get started?

A practical Human-Centred Design training to empower individual impact & enterprise innovations for the AI generation.

Early-Bird Offer with $2,000 off, please contact us for details.

Frequently Asked

What are the key benefits of enrolling in this programme?

The program offers hands-on learning, the opportunity to learn from industry experts in class, and collaboration with design leaders. By mastering UX and Design Thinking, you can open doors to wider career opportunities. With our extensive business network, you will be handling real-world project briefs from corporates like Cathay Pacific, MTR Lab, Samsung, GoGoX, Bowtie and many more. You will also have the opportunity to connect with like-minded professionals through our supportive alumni community.

Will I receive a certificate upon completion of the course?

For a complete transformative learning experience, a 100% attendance rate for all classes is expected. Upon doing so, you will be eligible to obtain a certificate for your CV and LinkedIn profile.

What does the course fee cover?

The course fee includes all class materials, as well as guidance and support from experienced instructors and mentors throughout the course.

Can the course be taken online or offline?

At present, we offer offline classes only as we emphasize the importance of in-person interactions. Please speak to our course advisors for further support.

Are there any financing options available?

Ensuring education is accessible to individuals is our priority. We provide various payment options to assist you. Feel free to reach out to our course advisors for detailed information.

What if I have further questions?

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